Suppose you’d written a book. And suppose, for some odd reason, that your middle name happened to be “And”. Suppose, for example, that mother had named you “Cary And Grant”.
Then the software at Amazon.com, not unreasonably, would assume that you were two people, and would list the book’s authors as (1) Cary and (2) Grant.
Now suppose, even more oddly, that your name contained a comma. Not the word “comma”, but the actual punctuation mark. Suppose, for example, that your mother had named you “Cary, Grant”. Then Amazon’s software, again not unreasonably, would assume that your name was being presented in the format “Last, First” and would reverse the order, listing the author as Grant Cary.
Now take this one step further and suppose your name contained both the word “And” and a comma. Perhaps more than once. Suppose, for example, that your name happened to be The Fresh, Chilled and Frozen Horse and Ass Meat Research Group. Then, in accordance with its not unreasonable rules, Amazon’s software would conclude that there are three separate authors, namely:
- Chilled the Fresh
- Frozen Horse
- Ass Meat Research Group

Doubly fortunately, I happened to pour out my woes to the brilliant psychometrician Ellen Julian, who suggested that we make up cards much like the one illustrated here and somehow get them into the tens of thousands of books that were scheduled to leave the warehouse the following Monday morning. (This was a Thursday.) The Free Press made it happen in a day, and all would have been well had I not awakened on Saturday to the sickening realization that the cards contained the wrong URL. Now it was the weekend and too late to have new cards made in-house.

