Yesterday’s post on the problem with novels was initially badly garbled due to an html coding error. It’s fixed now, but since the original version managed to confuse some people, let me offer an example (which you can also find in the comments on the original post).

Light in August, which has already been written, is available for about $8. It’s worth $9 to me. If I download a copy, $9 worth of social gain is created (a $1 gain for me, and an $8 gain for the estate of William Faulkner).

Now a contemporary novelist, say Sara Gruen (to pick a very good one) comes along and realizes that with $8.50 worth of effort, she can write a book for which I’m willing to pay $10. By offering it at $8.99, she induces me to read her book instead of Faulkner’s, and clears a 49 cent profit. Total gain: $1.01 for me, and $.49 for Sara, or $1.50.

(Of course Sara Gruen does not write books just for me, but she might well expend $8500 worth of effort to write a book for 1000 people like me, whereupon all the numbers scale up.)

In other words, by writing a very good novel, Ms. Gruen reduces the social gain from my reading habits from $8 down to $1.50.

That’s exactly the sort of thing that economists generally believe should be taxed. In fact, a perfectly analogous argument constitutes the entire case for taxing polluters.

Continue reading ‘A Novel Example’

Edited to add: The original version of this post was marked up wrong, causing it to jump from the middle of the first paragraph to the middle of the fourth. That presumably made it seem pretty incoherent. It’s fixed now. If it made no sense to you before, I hope you’ll give it another shot.

If you read a novel a month, then Anthony Trollope, Philip Roth and William Faulkner (my three current favorites) should be enough to get you through the next 8 years. At that point you can start in on Dostoevsky or (if your memory is like mine) go back to the beginning and it will all seem new again.

There are in the world, far too many superb novels to read in a single lifetime, which makes it pretty hard to justify writing new ones. Even the best of contemporary novelists might well be more usefully employed as, say, an exterminator.

Yet successful novelists receive great rewards that encourage them to continue writing. That’s what we call a market failure — a case where price signals have failed in their mission to direct resources (in this case the novelist’s time and effort) to their most valuable uses.

You can, for example, get the Kindle edition of Faulkner’s Absalom, Absalom! for about $8.50. For the same $8.50, you can get the Kindle edition of, say, Sarah Gruen’s Water for Elephants. Either way, you’ll read a terrific book. But if you fork over $8.50 for Gruen’s book, she and her publisher get the message that they’ve given you at least $8.50 worth of value, and they should keep it up. That’s an illusion, because it ignores all the value that was lost when you bypassed the Faulkner.

Continue reading ‘When a Good Novel Is A Bad Thing’